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With the many different versions of DS, Nintendo found a great way to milk the last generation of handheld console. They would release a small update to their hardware every year or two. To milk the system even further, they would release a new colour for each update every few months. That meant more options for gamers and that the handheld was almost constantly making the headlines. It looks like Nintendo will be following this strategy with the 3DS as the first new colour is released this month.
In Europe the Metallic Red 3DS goes on sale on the 30th of September. It is already on sale in North America and Japan. Before the red 3DS even reaches Europe, the next stage of Nintendo’s colour assault is already underway in Japan as they have just announced the Pink variation.
Pink is usually the most popular colour of DS so it is often saved till just before the next revision of the console to give a late sales boost to the aging model. The 3DS hasn’t been selling as well as Nintendo had hoped so this time they are cranking out the pink version early, with the hope of attracting more female gamers. We’ll be keeping an eye on sales figures to see if it helps.
>> Find out the European release date and how to win a Red 3DS.
By Adam@3dsbuzz
Posted in: Console Games
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